design direction

I shape the product strategy for brands, carefully curating the selection of designers and collaborating closely with them to develop new collections. My role as a design director is deeply intertwined with technological research, focusing on innovative materials, advanced connection methods, and cutting-edge production processes.

This holistic approach ensures that each collection not only aligns with the brand's vision but also pushes the boundaries of design and manufacturing. Many of the products I have developed in collaboration with freelance designers have been recognized with prestigious design awards, underscoring the impact and excellence of this synergistic process. My goal is to create collections that are not only aesthetically compelling but also innovative, sustainable, and competitive on a global stage.